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</style><![endif]--><!-- __merge_tags_in_links__ --><style></style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> Everyone is getting pushed to be a 'creator.' But does that mean being conventionally attractive?  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 5px 10px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="right" valign="top"><p> December 23, 2025 | <a href="https://link.mail.beehiiv.com/ss/c/u001.FIK02fInvGXCNK3vQPbydX2TX2bVgL9wMkHYjIaKRxxC-Y_jmMD3OhBVRJYYkZ4mcr62QZtiQ5duhErugNGKMgCONIyJElBee6i0Zvmd3kJCkBVYZ7Ld2bEDFIF2aKPrN3u9Ta8ac7nPWbfBrY0Ru9ybr4kKqIp4Dt_ZMddeKRgbLbtBZWaL2wumSBPMcvTx36fo90HjEiDHad2rR2qhOpuwrQOsqrFXG0inaCSnU9V0-VBi6yzQNBss5jUFIIvgWGPeAwWJwcUXDbAq9BiQlBhkigLVsrNEywXATWUwb0wokiBhKGDG5N3h4XQUj2QUKHJmQ-oNBbMIQPAI_tq6KgsxcHRlzpqcI8gJGbl5cy39o5Sx4RyV6uljeXChmvte9TdNCW298eel9EWNwciBJJ9PUlKPh-lw5PKu8Meo2O_fxi7aMvUkSZ_E7wvyROVtAOFf85AC4DUbw50RD4hgEvu1eB0UytcUwrdoLJ_Zvu4qtCCti2X7vGOGGMrETbDfHipAiEC-Cbb9wAtGgkd2i0jzcUVaSqeeGI18R47GwAabnvNQqniMkc_H_KWHxtPFn1cqSaI0Ww4wlbUR9P4zOIsyIpRX7pG31auYJ45T6Tm-x6BrWm6eqtZNQyLdVMQ1MBFWSzUus8rivUakean5V7iBeGF7lGOVO-cAUQ10i821xQbr9RyWLfOVe1PJfXPbhrJ-SJHCXxX2WdZAb7bhq8-PxxjrdSzVDC41pGM-O2uEDsgzXPQ5CqAhQT5dS91UrPLRNrOI-f9HNnV067yRGjMkgyUtb4QCoARqDCgo9Dh9Xmpa67USroJ5CXK5J08n8pkz1YE4w1Wg-CqcOxCWVJjR8h74Ij1slWB0qfW-Y-1zzvzQk0suA1bsSm8ybvGn/4mo/rl9voDN3QGu3uH5KabbVcg/h0/h001.8KwuPoU3JABJyKiKhtzOLcjJN_pXBAVQ1ELy5Adnejk"><span class="translation_missing" title="translation missing: en.templates.posts.email.header.read_online">Read Online</span></a></p></td></tr><tr><td class="dd" align="center" valign="top" style="padding:15px 0;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top"><h1 style="text-align:left;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;"> Do you have to be hot to be a journalist now? </h1><p style="text-align:left;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:24px;"> Everyone is getting pushed to be a 'creator.' But does that mean being conventionally attractive? </p></td></tr></table></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="border-top:1px solid #E5E7EB;border-bottom:1px solid #E5E7EB;padding-top:12px;padding-bottom:12px;margin-bottom:15px;margin-top:15px;"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="center" valign="middle"><a href="https://link.mail.beehiiv.com/ss/c/u001.FIK02fInvGXCNK3vQPbydX2TX2bVgL9wMkHYjIaKRxwtzcFqUj2eSdqkZzfS7jhVNeoYU9V5Qz0CJOE_Y6XAUG58NFTrduu-9S_H6VHRxJy5Fg7UbG9b9BREj9xvvJLd4xUOI5n3zyTo8-amsOmzObnnSgy3vVCZWJlWKMUNLfcu-uRGYtF-ZWqtfnCv0l5RndX1swljojWGPwKVLZqeAlagheuVvkYMtYCpGd2D7vFRY4gfoGyTpku_x_mVk4rRWlbpJIVgWUtfkGiYSCdIwVFSD2FPJjKmKtytTOBYTJsP0i5gGR7JbFLNvJFd3GgAyH63zHr19QQ9VBWL8i1ahsk8lKMPQahjBZnZxMsuxwYF01cCIPgX223rjb794uyA7P1um60GnPucrKAqmUx6AiNbnLqkvGinabJ89yDeeftEOcXiWvXg5huLtRhg7coPAZ6WxaVn5vEbME85a3TuCBrcxRvBLH0EaffZSht0i5OoyV3x5Bynkxm_-C8gKO5BiyTVl82uwZ6FtrVsQ7xF1QVlYAwJgOAmCZQ6Fw21RpOnXo8NvxD5Mhp78IakqlzBAw0ix6QDXggT4R4nmQSAVA6yLoqGg2p3i6XCsLXcBTJXEd-NktuuwXqZA6qh3cxTs-fT2iQphL0bnyH-9mBF_Wa8a2mHVDpZDB9uBw5Wlx5BjS40Jp4RPK3lOQcVgZGLsrfzcEKA4s-s_x-xI87XfrJNJ5p4yEc-NVjrNq_bqH4Sq97COlJGG-If8gZCjsGrHkXeevpyq9QqaX_4krLQbrp3lb70OOk_1a4yKAJrfYD3cr9JbggCkr0pfHeoS_KED-5zSKAM182z38upAmgovQlzbUwY6MZSe0hKqkUqMzfrNRVpBOCp4sjgHiezIXQVGDrIGFwfrf_fgbinkpi3MvcB3sUjFSLiZCrH_TU9Xb7foTZXE-j1dzR4zSyPjcvJPF_M9L3rz5lJnV9OVE47rHwQefvLyOureLVOvn397yM/4mo/rl9voDN3QGu3uH5KabbVcg/h1/h001.R7C1V_TcE5fCDFrGMbdWxp_PwThOT2p8etk7Htbj5jY" style="text-decoration:none; 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You can get $10 off an annual subscription to read posts like this one, or </span><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.FIK02fInvGXCNK3vQPbydX2TX2bVgL9wMkHYjIaKRxwV_hX9vGS3oqZL81Kc_IifVZRheAbWj80LGoajCGvYYBIDKX9DDjb5Sa4ZvfXgQdBnAQxx9CP6y-uINlsqzdUWr567PsB1yelZeg1d7FLCXOUjokiVPagdj__QCu3EAiQwJaqPcsa1cLfmkKf9cgvkWXr5Qtwni10-qI4ZlC9IOyrRfw-3JHowBp42dxezn_uIFfOOidm4iTY5QBNM-x1-c9Q8Fbz2wQsRHanx87NQ_Dw0JfFrDxUwgY0-2AWuSn-XD5dU6l2XH3FuZyTC0PiimCsLwLRSoaKxBVjDzS7imbcl3_hro5ciG7pKJiYZU51XUbsJ3x69ygaAa_LW6SIC_tHmWheQN8Qvc-VD4GS8B_R_zNLrUBRmFHedJT0RUVycs0jNekAhVtFd6ruc2AthYfn71qftSSaJGVBr1t1EJ2DNjaOzLstqtlK7_DdNTrlkRqULykJ3Q3bqOf8D3HEulvbcTX-OXuhfVOE77s5OurUL_GRaY0_YHjHMC-znOlQlGzXt6uPAOUW-irK78iC2iYRf9ijiz5_z-lm567bdT9xZWNdE8FLPAYZXcZ8le6yKTRg6RU9PssKspqBIORKfBdaESy4tmWxicUduss4yuGNG5owBpaqBvtgC5FjWjyeBaF2ZC6GKrNJBAD_iERl9P33fhSFj8i3kX1j9-rKEsIzZpSk6BxYXyDbNG6K-_XdFDbNj42fW_50TOdHfigSHkqKo9qj34Cbzm6r8BV8armIqDFlRDZwkhNzVULGRV_aDfWHkB6oLAVgyTT0Da2gP6rHehjfsvYgHDnWlFhnzHQ/4mo/rl9voDN3QGu3uH5KabbVcg/h7/h001.DFtIVvbVovp36sHytO58kO10fOGEIHDvEn_fnYAZ9oo" target="_blank" rel="noopener noreferrer nofollow"><span>subscribe for free</span></a></span><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;"> to get unpaywalled editions.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;">This has been a pretty rough week in news, from Bari Weiss </span><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.xKky0oHbIR8GsvQMwFDbzwcmijWHR_CFdJCBKFpDH5lu3_uwxfy7OwBrji79hV43K-pBW8bst9xbrvnDrh99dYk4yhEqLNWYzEbmDripTybHVpkjYOJQ6OQ_sNxmyZtNf0lcvqz18xkn7rXsbqAYstJ6Awd-YpyksurRrQlFBLe05dHPoTOXdRid5uF187jddLUFFI7X8gdaDH-WgPY6UE-RZAzWJG1xcG0ilnpHNi5f9FTipl8SjpgBBs8s1RtM22Ya1vJM6YIp3O_eSgT9KOFp6GbjBs6284mgvQ2oRaLbk5yXod_X5IlSAOSyQIRX/4mo/rl9voDN3QGu3uH5KabbVcg/h8/h001.1SGIj8ETZZ0biYrfTyDH601SZjrZ6CSXgFF-dpYcTfE" target="_blank" rel="noopener noreferrer nofollow"><span>attempting</span></a></span><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;"> (and </span><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.xKky0oHbIR8GsvQMwFDbz3ivVvvooGh2_zqadRFC3038GqkU58uXNSdNrQmXSdxk939sIncOqmU4w62U6R0gXqyFJEyZcaRuP8VDXlS43rjm42swU4i_qdqlQf9lVN6EwBpyVEMqc3GY-nr432h07E_uvN5aMYBNYE_EIjT85BJDZW6-SihiY5oFWJumqbs7mS-a3N5RdFGlAKhsE7Nj82Q-JfeqSbbZNFtaggTGMiztWRRDMGufD6JtSLgEoAS-OVZp3xqmQT6hC_lYQLHW4uFdSi1jqkg9UZ0OdCRxrUuKsf_uUhW6fkkX8dv9npC5-qBjwFtRZ7WgvD3og0C2rA/4mo/rl9voDN3QGu3uH5KabbVcg/h9/h001.VnZ4f9h2Yh7umwl3dnVEI1b0J_W1nvLYbUepuminxTs" target="_blank" rel="noopener noreferrer nofollow"><span>failing</span></a></span><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;">) to censor a </span><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;"><i>60 Minutes </i></span><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;">episode about a Salvadoran concentration camp to new Epstein files, including </span><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.xKky0oHbIR8GsvQMwFDbz1IYZEwEZ-788IYvwgWX1GKP0GKuy0wMG0dVCVHi_EVTn6m-3LgIOFsTYZFTDmTtkKoFTRUp6kiVAAqpi13-wriNce5HFGVIRpvBfM33uhq10Q3Hoet0A8Gf97g3UhelXgi1BjVK4em0Z-Bgv0QRBa20HMCCTIhVofnTuypf5awWG4CxjF3MRbbFnNHiNUsQ2X2Y67cm_vgT3WXpqKY5wTpW_A2FQzFDdgX2yX8HkfL6Cj9oUxB07ig4M79aGXNF1LHnuW24HItoC-wVd_CdZonJ0zQGzMw7j436bbwdPe4G92tR5ItT48Wy2sSvxDEgwA/4mo/rl9voDN3QGu3uH5KabbVcg/h10/h001.LWIP28h0DyC1WZlNx5BQ8insAhxF7jKq2nA8bQPp9ms" target="_blank" rel="noopener noreferrer nofollow"><span>what looks like</span></a></span><span style="color:rgb(3, 7, 18);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;"> a letter he sent to Larry Nassar about Donald Trump. I’m planning to explore these topics more after Christmas, but first, I want to talk about something a little different. </span></p></td></tr><tr class="btn_row"><td valign="top" style="padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;text-align:center;width:100%;word-break:break-word;" class="dd"><table width="100%" role="none" border="0" cellspacing="0" cellpadding="0" style="margin:14px auto 14px auto;"><tr><td align="center" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0"><tr><td style="background-color:#030712;border-radius:8px;mso-padding-alt:12px 20px;" class="btn"><a href="https://link.mail.beehiiv.com/ss/c/u001.FIK02fInvGXCNK3vQPbydX2TX2bVgL9wMkHYjIaKRxw-9UbDfvT-b-BqkIB088N2wQpjnzw-NaITW1jeWzFGuw3aExvhNl781Pg2zKEM8rBxhOZ7jR-NRDvqZI1a0S4r8tquJLUQfbED5Xb3zasYUuGVGmWiLXtNZZf_rvBV8V1Ykp8HM2QR8qtrVlOVjTyr0pBlippGq5WRD8D_dizGKt4YjO_BOygaIN3PhQJvIyK0dC98YICnvL_7WANZjKZN-x20nH1MO0n--O-39CFSzcMqkWZY19Dpt4vUZRqGu93odxh1bxuv62YEg5qepbj0ILl2E2Xhm8RZFP693cGDNYzKRWvAA77bDkfP1Yd0sRS5vwlF9W1jNHyor5rH-eQrlb23ySuDvUf0L0zKH8_I4TRiK_1cQhOxbH5-MgYFqdRRQI0SsKnUnrp8_bpy-BvQ7wlTp4YX-F7w_ALmJnSyXz1365MgIgp8lhtF_OH_9t2WM310cMrCUOuAls3e7rdRbQv9beIL50vCg2VJclodH0c7qVEWUj9J_hEBLnySNAr72TUSmCB-u5RwbH783pzW7NThS5WYte-_V8XygPazM6W0xR7GIdAgCxGSrfPlB3tAfXJFB04psPSlPtBRWYYVY__9s6no7J2Osc7Jn6sUWSng3VQ3H6gmvYBLesUrjsfvoVI6qeE4rLb5CXVNEcg0GwvK1zTv8j_pihJnQvDw6v9MRMW5TpWjeOwvfMZkKEZe2KJPKLMPvTmYMNPtGEsTRRduQUL8DkKAPR8nypuMYnr-ROlGYmuHkXbDXWTyTH5g80dNISbE0eeVtjh39EUw/4mo/rl9voDN3QGu3uH5KabbVcg/h11/h001.I_MSG2PnMfwz8Ao4QiSJOGRhPkkdUkiLgBytZ-xdNs0" target="_blank" rel="noopener noreferrer nofollow" style="background-color:#030712;border-radius:8px;color:#FFFFFF;display:inline-block;font-family:'Verdana',Geneva,sans-serif;font-size:16px;font-weight:normal;line-height:18px;padding:12px 20px;text-decoration:none;"> Upgrade to support <i>Spitfire News</i></a></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Last week, <i>New York Times </i>columnist and social media power user Jamelle Bouie <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.uP0QS_diFLgi8m-4cLSdATZxPzwAuOxbPiu_KooIzNqHoOtImm8RPZz8Fs5B-cyrakG8UXUrTdIho19v6iqqfFYAw9x6RPTPRR_T9IJFGDISI04_JX7Y-fixpcJjv5wHGhehoKpWCJViDEAlhtt8cKimDVOd6z5PFpwmxQtfZBr3IxN5Dz5IlS2YF8RG14mjJpO7X--Rdv3WPvPbmPvjc4bapLZjtC3qz7TLhM0vbB1nA2OS2f1rw2-lfIc_K0rZo9samnm4zwFuEmUbYkMrCV1BUO_8umfp9zYnmalbUp0/4mo/rl9voDN3QGu3uH5KabbVcg/h12/h001.RJdK2Gly6jiAw0QivCEcmUVb08p_1rfa5fObcMGfSl0" target="_blank" rel="noopener noreferrer nofollow"><span>posted on</span></a> Bluesky that anyone who is seriously interested in “influencing people” these days needs to be posting front-facing videos on platforms like TikTok, Instagram, and YouTube. Bouie is right, but this sentiment still ruffled some feathers among the slightly older, reader-heavy demographic of Bluesky. </p></td></tr><tr><td class="dd" style="padding: 20px;"><table width="100%" cellpadding="0" cellspacing="0" role="none" style="max-width:520px;margin:0 auto;"><tr><td class="q" style="padding:16px 16px 6px 16px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.uP0QS_diFLgi8m-4cLSdATZxPzwAuOxbPiu_KooIzNqHoOtImm8RPZz8Fs5B-cyrakG8UXUrTdIho19v6iqqfFYAw9x6RPTPRR_T9IJFGDISI04_JX7Y-fixpcJjv5wHGhehoKpWCJViDEAlhtt8cKimDVOd6z5PFpwmxQtfZBr3IxN5Dz5IlS2YF8RG14mjJpO7X--Rdv3WPvPbmPvjc4bapLZjtC3qz7TLhM0vbB0ojlHCpy90d4w7tZq6uKTgIPEhOwfsAmuO_mLKTRqIlSX_q-fTAHHn06hUNqw-R_w/4mo/rl9voDN3QGu3uH5KabbVcg/h13/h001.VLLsvzqc1MaVmOrl26aqkebhFco1kqGOlKdZPs-LMW0" style="text-decoration:none !important;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td width="100%" style="padding: 0 0 14px 0;text-decoration:none;width:100%;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td width="36" style="width:36px;"><img src="https://cdn.bsky.app/img/avatar/plain/did:plc:nvfposmpmhegtyvhbs75s3pw/bafkreidv4sfhirl457mqsiucfncokrymfsqxtolxy24iz43fsnahk7xzwa@jpeg" alt="bsky profile: jamelle" style="display:block;width:36px;height:36px;border-radius:50%;border:0;"/></td><td width="400" style="padding:0 0 0 8px;text-decoration:none;"><span style="display:block;font-size:14px;color:#1c2022;font-weight:700;"> jamelle </span><span style="display:block;color:#697882;font-size:14px;"> @jamellebouie.net </span></td><td width="24" align="right" style="vertical-align:text-top;"><img width="24" height="24" loading="lazy" alt="bsky" style="border:0;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/bluesky-logo-100.png"/></td></tr></table></td></tr><tr></tr><tr><td style="word-break:break-word;"><p>i have said this before but if you are actually interested in influencing people beyond a narrow circle of too-online journalists you will be making direct to camera videos on tiktok, instagram and youtube. if you primarily post on text-based social media then you're just dicking around.</p></td></tr><tr><td height="8" style="line-height:1px;font-size:1px;height:8px;"> </td></tr><tr><td align="left" valign="top" class="s"><p>7:26 PM • Dec 15, 2025</p></td></tr><tr><td height="10" style="line-height: 1px; font-size: 1px; height: 10px;"> </td></tr><tr><td height="1" bgcolor="#e1e8ed" style="line-height:0px;font-size:0px;height:1px;"></td></tr><tr><td height="10" style="line-height:1px;font-size:1px;height:10px;"> </td></tr><tr><td width="100%" style="padding: 0 0 0 0;text-decoration:none;width:100%;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td width="260"><p><b style="color:#1C2022">9.39K</b> Likes <b style="color:#1C2022">780</b> Reposts </p></td><td width="200" align="right" valign="top" class="s"><p><div align="right" style="text-align:right;color:#1B95E0"><b>284 Replies</b></div></p></td></tr></table></td></tr></table></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> As an independent journalist and “creator,” whatever that means to you, I can speak to this from experience. Both Bouie and I have our largest followings by the numbers on Bluesky, but I know most people reading this newsletter found me through other avenues—primarily, YouTube. I don’t have a significant YouTube following of my own yet, but I frequently appear on my friends’ podcasts. Whenever I do, I get a spike in subscribers. The comparative influence of front-facing video is evident to me in a bunch of ways I’ll get into. But the reality that video is the dominant force in our media ecosystem raises some other, more uncomfortable questions. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> As other folks on Bluesky <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.uP0QS_diFLgi8m-4cLSdATZxPzwAuOxbPiu_KooIzNqkJfy_CWXxeHcuqCXiDZwAx2EEpbZcQZRr5LX654HrNbatxZTRYLoBUxaATddM4JW0CjIiAUGuxvjC5bF0CbbgcMbdYk8OM4I8DkAvfMy2kXSBf9qBH24hi3a_Ew2UDBplE69MIHH7x9_0E_bKQJlXxvSEDJdJRgmiTMXzQqzP6ci5_BYhcSO8KU0yAr1SqTDv9eBMeSmHqOt2RzpM8d5xcs8zbnegYAOL5jPGSGlm43yUw9wRqcnlmIMcW2Kp93Vc7DVLR4I2Cq7uhcOLe1YW/4mo/rl9voDN3QGu3uH5KabbVcg/h14/h001.7Fll_FmlQNZPT7qshvmPUt-HaWQ2rX53P-AEJ4S9Nys" target="_blank" rel="noopener noreferrer nofollow"><span>pointed out</span></a>, people who are more conventionally attractive tend to have an advantage in the field of video content. So if influence today increasingly requires being on-camera, does that mean you have to be, well, hot to succeed? It’s something I’ve thought about a lot over the past couple of years, as the opportunities in traditional media shrink and all kinds of industries are pushing workers toward social media. And I don’t love the conclusions I’ve arrived at. </p></td></tr><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="background-color:#FFFFFF !important;color:#2D2D2D !important;margin-top:15px;padding-bottom:calc(15px * 2);padding-left:15px;padding-right:15px;padding-top:15px;"><tbody className="email-paywall-break-body" style="background-color:#FFFFFF !important;color:#2D2D2D !important;display:table;width:100%;"><tr><td align="center" valign="top"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/2f1777da-4def-4e85-977b-495bb18a0532/thumb_Screenshot_2025-02-03_at_11.48.19_AM.png" alt="Spitfire News" height="auto" width=48 style="height:auto;max-width:48px;padding:15px 0px;" border="0"/></td></tr><tr><td class="dd" align="center" valign="top" style="color:#2D2D2D !important;font-weight:600;padding:0px 15px;text-align:center;"><h2 style="color:#2D2D2D 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