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</style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> Read to the end for some good journalism  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 5px 10px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFF;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="right" valign="top"><p> June 01, 2026 | <a data-read-online-tooltip="true" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpe1McpL1EdNErS546cDbqU2ACKEQHLvO74OLLOW7HVolB6s0UCwgyV5PttRW-A8n75lwWyTfcP6g1hZ5GqOtOdeEbNqhxBzwiP89gL1H6GVKcXfIMauRfwXNWWhymzpx9yn9EkI5mRZ8VkwNys04rEDGWgEwu-rzvJIMBL1Tu7g210gnVh77aEbYhmjuaEhluMzgpxphSDHV6mo9V9ZPVK068lVyYmo4Ka3hBzt9M17jfldqsR6AcMamdEc8jQqsMPMbUylXwI2fKvqMiprsR0jVHiTy6kVa5ldx2DJxuIFOqUmboFnYpK7OlVWLBT1lBQXE7ztUiGAGG-HW5BE1R5ahpVhC_YZ_iDbA4PUrjSWQbc8gFQLMbz09D2sdiW89gYrCd2MKQnHBv9gD5AOY2fUTDxIat7vR-Gtw-5yqp_KcwVxX3jX6WuY-djjQVqkchuAjMJbf851yl69JK_XIMqZ9TWksTwQjlUlwWHzlquTYTxC19KMpQXdZErFp-RrfRl2mIrUT24fI8toKsjesq7MHitndNjChuoV6gGePhQmYmy0LDApos5HTJTLm2f_HKA27rKRhAOPuWGC_PSAc78v6bh41jqj4JZtRAtvpRXaVCbcVT0GoocDdx6PEyQlEwgR_n8xKGtjnL2hCWURdCglwemHaV-eG7O8gXkRkCTrMDIv1LHWppACY0JwaXofWJNjp_zhtrqT4t7xkJH2c0n0McsTmMaXl6WzgXeUhNtW66li9GeoSeiqCLKHPUKhsJA/4r4/n91hskj5QziB1kZsWIZ37w/h0/h001.SPiOsF8dvE9s74HfhUx2ZCFJonfBk2lEzWbzfv0uhsg">Read online</a></p></td></tr><tr><td class="dd" align="center" valign="top" style="width:100%;text-align:center;"><table role="none" border="0" cellspacing="0" cellpadding="0" align="center" style="margin:16px auto 16px; padding: 0;"><tbody><tr><td style="width:630px;padding: 0px 0px 0px 0px;text-align:center;"><a href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpe1McpL1EdNErS546cDbqU3Bz1lwl2bFXWoXIMZtOyT_Tr_V4gZDMmk4bfHr3q38SVJfWgrPi-VKZXD1A_HXYZcXioAGP5YvC3BRr7hq2fyQW_BPEKhnVYWgCNByzAosWCuEQwCPcffcjlOYDyFKALU7nM_D035A6kCFkMDs_kRlqFbjVpziYPK8zAYAYpIF1aIigTsH2i9t7cUZhli9IeyibBvyeOhJhYGsfO_9oqSSwh9o-GmpaZ5mbBQmvcstAfVR-O4DCt4uKq6kI7kXZytAiIxgB8IUjdhFDoBD0T62yv_Ro3SfillRs8eEwg_-Ge1IWxBU-s2kfA9ioyHHykVSYrzM0597gI-Y41PYF0ZKlfPEMu0Cv8Nk9BOh_2OOxlmawD9Q0vzroabUB0FSvF2AoG6ZKubz5aeIwrIRw1u8kNjiwAuQ3ZWvqpjCiLDV-f8PyypnFQBChF3YFS35fy5DuCRgSR8Y-OqGs2cy7e48Hh710LFjPPxomw_D_7Cd2faI7zrSzhjxYJCJCb5eTid11OlUEUfPrS7o1fXO7kGlhZlSetfTnqk5ExvcmKZHDQ-f1A9swZv9Yzkmj254UR7KYssvCgDbO5t-PTD8JAA26q4_HTvVEs8kNk2Rah5feGWIBkVSbDtnjB0ef6-aIhaZ5GHAY9kLQU-WqNPbP1MYgX5rXniV9pkimrKALvK2sT7neadzMqyaIoX4Syt-qWYDfJYDPJjWoe0hMHubPhxQsmhy2f46PfZ5f-_3XNJE49dhqZuLfgCJYr9d8lfwB0Q0jaY16zTTdQzK317vNSAz/4r4/n91hskj5QziB1kZsWIZ37w/h1/h001.yFPMeS1SlLd6vMYDFoHNwIsYG8Qmx--_FiiTFkRcX5c"><img alt="" width="630" height="auto" border="0" style="width:100%;height:auto;border:0;display:block;outline:none;text-decoration:none;margin:0 auto;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d49319be-952a-4f29-b334-884641ab2416/unnamed.jpg?t=1705939867"/></a></td></tr></tbody></table></td></tr><tr><td class="dd" align="center" valign="top" style="padding:15px 0;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top"><h1 style="text-align:left;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;"> The YouTuber Hollywood gold rush </h1><p style="text-align:left;font-family:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:24px;"> Read to the end for some good journalism </p></td></tr></table></td></tr><tr><td align="center" 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target="_blank" style="color:#2D2D2D !important;text-decoration:underline !important;font-style: normal !important;">Ryan Broderick</a></p></td></tr></table></td></tr></table></td></tr></table></td></tr><tr><td style="line-height:0;"><div data-open-tracking="true"> <img src="https://elink835.www.garbageday.email/ss/o/u001.Wjmgl1pn0khzpYTO2sYlew/4r4/n91hskj5QziB1kZsWIZ37w/ho.gif" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"/> </div></td></tr></table></div></td></tr><tr id="content-blocks"><td class="email-card-body" align="center" valign="top" style="padding-bottom:15px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td><table role="none" width="100%" border="0" 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For the next 30 days, we’re running a heavily discounted subscription bundle deal. We’re teaming up with <b>Local News International </b>and<b> Spitfire News</b>. So if you hit the button below you’ll get premium access to all three of our newsletters for only <b>$12.50</b>. Wow! What a bargain! </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Hit the button below to find out more. </p></td></tr><tr class="btn_row"><td valign="top" style="padding-bottom:14px;padding-left:15px;padding-right:15px;padding-top:14px;text-align:center;width:100%;word-break:break-word;" class="dd"><table width="100%" role="none" border="0" cellspacing="0" cellpadding="0" style="margin:14px auto 14px auto;"><tr><td align="center" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0"><tr><td style="background-color:#8cc182;border-radius:8px;mso-padding-alt:14px 20px;" class="btn"><a href="https://elink835.www.garbageday.email/ss/c/u001.ZE3yp4K2Y6WBUz6JXxBv2_tkG_GenfnS5TIFQZ1xZ_4wc2V6MbJ7V9c3R3KDRxfYuCVS4S8D_oCsHT86XGgF0p76GZKaJZMJjZDV97GF7YAxWKbztXDgAHuXGEkNIQSOkCiYEOV96v461eqPahNPFudeHoqujnPoLpcAiWMO3euM_gVrhBdWuSd7HxAZITItRIKng_CkNpJO-E8n___zq6Lu3XRRM_O1bBClwqgnlyVEy2TPwHZNr9dKAcUN8ewvPOaofnnJBnz2hqTHPc_nEeD6h4xJDTqSvTcYgRdqPBhunmEkwbFjZbKAsZPSbu41/4r4/n91hskj5QziB1kZsWIZ37w/h3/h001.DlIvhAvyemH3532GPhwI4xUdsLZ4riHuozAH2mDSD40" target="_blank" rel="noopener noreferrer nofollow" style="background-color:#8cc182;border-radius:8px;color:#FFFFFF;display:inline-block;font-family:'Verdana',Geneva,sans-serif;font-size:16px;font-weight:normal;line-height:18px;padding:14px 20px;text-decoration:none;"> GET THE BUNDLE HERE </a></td></tr></table></td></tr></table></td></tr></table></td></tr></table></td></tr><tr><td id="please-like-and-subscribe-and-buy-t" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">Please Like And Subscribe And Buy Tickets</h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Hollywood is buzzing right now about the massive success of <i>Obsession</i> and <i>Backrooms</i>. <i>Obsession</i> has made close to $150 million, with ticket sales actually increasing in its second weekend, and <i>Backrooms</i> just had an $81 million opening weekend. Not only are both movies are <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpXjt7pCFxcZ4prWP2dTnCXUE6jjNX2XcVKTMIxicepU6PaTgODfP8HOqlczZlIfR9p5o9sGD1fKKwb1l3-PYL6_U5ZO7RpXGOTim-BYbmorP1ko2aEYeq4T8nu57CXfnM820nogtCDjxxj1wGoi4PifZK6TMIU-Bq5tyK1aeP0gduLAIuQrxzo9G23SGRZwBWO9rILmcafpEpAaRkD0oH5fq6R351ttnLC3K7gkrWmf3TI5ntLjuPSbUaPgVkQ6wUkU3va2E3gGogcnZph2eOF08gbwD82wv22pu3cMr4KIt2ocQJlMUIx9f8N7cEbInJxnc932cm9EACVwhDvhQej4/4r4/n91hskj5QziB1kZsWIZ37w/h4/h001.DHhbhLgEB2ynMoGWnN5JemwUmTjYboeBSpG9t-VjU_c" target="_blank" rel="noopener noreferrer nofollow"><span>trouncing</span></a> established IP like <i>Star Wars: The Mandalorian & Grogu</i>, they were both made by 20-something first-time (<a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpYclIQU5g0ZTkTRTHWJNDOL5GzlnLnGrWtmzKyBCd74vPijMzplqIJ__EEON-mVEIbdVM0qabUvxSXigvhy3JdwVL8t_RWJGmPfqddj4eNS_np7S8mPEp5ecXPcvnxSykAldRBDdqA2n7UnDvvnEdOn7uvNfeCIGLDZiQBBCPryCiLf5z8M5Dt2gfX-XHjGvOFXwzJGnIMMD78k-9x7_VLftUTLdE95k90bZhTVN5Drj0ksGrFnQDtOfMg0AHr8qQ6CnPnJ6q5SeQkXA3zy3gZuOyWrbtrJ15N-_FYEicUUvHBLGqSGkTusaHvKNWVAPYA/4r4/n91hskj5QziB1kZsWIZ37w/h5/h001.N57CawIooQ8n2_nAkslKV_iUrSUIx3z_vHvMtlMwvhs" target="_blank" rel="noopener noreferrer nofollow"><span>male</span></a>) directors who got their start on YouTube. And in the case of <i>Backrooms</i>, we can now say that there is a hit movie based on a 4chan post. Excited for <i>Pepe: The Rise Of Soyjak</i> in 2028. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><i>Obsession</i> and <i>Backrooms </i>solidify a trend that really took shape at some point between 2024’s <i>Shelby Oaks</i> and last year’s <i>Sorry, Baby</i>. Though, you could maybe argue that 2022’s <i>Skinamarink</i>, directed by YouTuber Kyle Edward Ball, really kicked all of this off. Online video creators are taking big swings at feature films and it’s broadly working. As Steven Zeitchik at <i>Hollywood Reporter</i> <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpaXByXz3KK1mAhywKBPj0Mq0PMgoz_kovwBFNMgIlKU0Aw9_kv9lREgz0oSy9jPiSg0AEwg6NWXYsKWUyrNg4hVU7qUE-iA2w-YE10kitAwUxdYxGAarImX3w9oggi0aX_WQr65P2HGRBOrGNBr3pl9GSdG3EGrOpjVpguWQKmCmbEaTXJwpkR0am-QSFjliqw93X6bGgCXcaTspUUAVMMLTFHKyy944BuNGGf50IeUU70e6JBfVimudm_453vItiixMdVjfAoVgbjgeC1iVd6RE8pIxUCzbur1W-I0RcmN4mko1GqEuIMISvVNpZwFH-uB1gflj1gfjkOwH2ZKu7NQ/4r4/n91hskj5QziB1kZsWIZ37w/h6/h001.qqWPuXyTCxG7LTZ5AtXZ6vuRAsDQzLm8K37AY4CnEGM" target="_blank" rel="noopener noreferrer nofollow"><span>declared</span></a> over the weekend, “The movie business is about to get VidCon-ized.” Though I think that implies that all of these movies are leveraging the internet and, specifically YouTube, the same way. Which I don’t think is true. Let’s actually break down what’s happening here. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/02871360-6606-44f6-89db-2d2c65fc8138/the-origin-of-the-backrooms-was-a-post-on-4chan-2019-v0-xz74a1mt5wp91.webp?t=1780332831" alt="" height="auto" width="630" style="display:block;width:100%;" border="0"/></td></tr><tr><td align="center" valign="top" class="t" style="width:630px; padding: 4px 0px 4px 0px;"><p>(4chan)</p></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> First, yes, Hollywood is being invaded by young and young-ish filmmakers who all cut their teeth online. The majority of these filmmakers are making horror movies, for reasons we’ll get into in just a sec. But they’re making inroads elsewhere, as well. On the comedy front, Matt Johnson and Jay McCarrol (who got their start on YouTube) released <i>Nirvanna The Band The Show The Movie</i> last year and online sketch group BriTANicK made <i>Pizza Movie </i>earlier this year for Hulu. The aforementioned <i>Sorry, Baby</i>, directed by online video creator Eva Victor, was sort of a comedy and though it didn’t get any nominations, it did have Oscars buzz this year. And then you have the huge pack of horror movies from YouTubers. <i>Obsession</i>, <i>Backrooms</i>, <i>Iron Lung</i>, <i>Shelby Oaks</i>, <i>Talk to Me</i>, <i>Bring Her Back</i>, there’s been a lot of them. And Seán William McLoughlin, better known as Jacksepticeye on YouTube, is producing a film adaptation of the gothic horror video game <i>Bloodborne</i>. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> As for why horror is having such a big moment right now and why YouTubers are having great success in that world, I think it’s fairly simple. Horror movies are fairly inexpensive to make, they’re fun to watch in a crowd, and diehard horror fans are pretty famously up for anything. Also, the modern world is a nightmare from which we cannot wake, so horror is a pretty good way to make art about that. And as <i>Backrooms</i> has apparently revealed to the mainstream public, YouTube — and the internet at large — has had a strong and dedicated horror community that’s been largely undisturbed by algorithms since the 2000s. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Within this YouTuber invasion, though, there are, roughly, three distinct things happening. There are YouTubers adapting their homegrown IP for the bigger screen like <i>Nirvanna The Band</i> <i>The Show</i> <i>The Movie</i>, <i>Backrooms</i>, and <i>Skinnamarink </i>(kinda). YouTubers being plugged into original films like <i>Obsession</i>, <i>Talk To Me</i>, and <i>Shelby Oaks</i>. And YouTubers effectively being the pitchmen to get people in the door like <i>Iron Lung </i>and the upcoming <i>Bloodborne</i> movie. The <i>Iron Lung</i> case is a little complicated because it’s a video adaptation. But the writer, director, producer, and star Mark Edward Fischbach, better known as Markiplier, was quite literally the face — the only face — of the film. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Separating these three lanes out is important because we’re still trying to figure out what the value of a YouTube audience is exactly. Are YouTubers creatives? Are they producers? Are they undeveloped IP? Based on success so far, in typical messy internet fashion, I think the answer is “all of the above, but, also, it depends.” I actually don’t think a single YouTuber, even at the MrBeast or Pewdiepie level, is big enough to launch a hit movie on their own. Being hugely popular on YouTube might even preclude them from doing well with a feature film actually. Over the weekend, YouTuber and animator Joel Haver, who <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.oUs0D8s_r2G4yHUoIwXgZN4DLlnSy1NFvc5BMfjOIlPtGPAtFd6bApnj5FFMSydxmKeuI0VbXUfhk1m-_w3mSrxfJjXlpDrbzh5OnkqXBsrUvef_f7tv4xGqdugWJSFAxse0MRa1hly0LRsFkZcLFdkAqQtHI39-hgzrhi1jdSHXHC1Bzp79-IZBr-PwtWJcFxRWj7OgfS0WP2aa3HPwTiSTQ8wcHVkAx9PedXuBXARszcPEj6XB48ba2QCcMRuC-XBnOuZZT7IUWC-FBANeIT8DlDWw7258fbB6KpNTD3n8--0-h16phCATf5D8130jyETwQ_rg7TFU95dOH0NgDI8mwTJ8wfkgfcxd6SxGYqA/4r4/n91hskj5QziB1kZsWIZ37w/h7/h001.PWcb9sO9ucL1WPAf4JWe_1rRJUOtG9uT7Od1eGy7ak8" target="_blank" rel="noopener noreferrer nofollow"><span>has experimented</span></a> with feature films, dropped <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpayqJJO4EEn_ZHoWp5l0deEgIHsP9KVetBsjmuQ59q_VMSaudm8H5i9uZuZMbbKx-DrDyIOHfTvYT2gRyCpMOHLij88n04eWEC9kh6IPKMo92AWiD3s6skluI_WrN-VI9P1XgOB6EeykLOrS4R5KhCqA2ONdEUuFVWvIzeFzx9yTaf8KpV1gbN6strx1h6VTENZTY7daNWyt13FMMVqhyHxAT265aKSL_Ea4c5eER6z12XLzgXTjY2ok0USH2Ipz3w/4r4/n91hskj5QziB1kZsWIZ37w/h8/h001.iipoBQV1S2brEZeq4ljRkv1uf6RgiN0Y3spxdfivEGs" target="_blank" rel="noopener noreferrer nofollow"><span>an interview</span></a> with YouTube long-hauler and filmmaker Freddie Wong and the timing didn’t feel coincidental. As if to almost say, “Hey Hollywood, remember us?” </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Of all the movies I’ve listed here the only one that truly adapted their YouTube channel was <i>Nirvanna The Band The Show The Movie</i> and that was only after a nearly 20-year hiatus and their old videos becoming lost media. While with <i>Backrooms</i>, yes, there is a <i>Backrooms</i> YouTube series, but it’s also a seven-year-old meme and the film adaptation is a completely standalone story. The point being that we may be watching the final rungs of a real ladder between YouTube and Hollywood emerging, but it’s not linear and it’s definitely not as simple as just putting a long YouTube video in a theater. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> But there is clearly juice there. The trick for studios rushing to hand out blank checks to random creators will be figuring out exactly what kind of creator (and audience) they’re tapping into. I assume there are going to be a lot of misfires. But it’s also very possible that by the time the Oscars start airing on YouTube in 2029 a YouTuber-led movie will win one. A sentence that would have been unthinkable to type out even five years ago. </p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="50%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td id="meet-garbage-days-first-ever-summer" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">Meet Garbage Day’s First-Ever Summer Intern</h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Her name is <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.W3njFjhbjHgbEWpuKUlUezb0TF8MSKQfpBUL2NcpdQPN0vYXi94eUdPf9yAECG86xHlWc8_hcustb3qKtkNpmUPme-ufO5h9S_mbJaac5NETHS6d1S4sDnuhdfIhpftZSnpsf-ArdYS-44g5yiLuwK2NiBarByLdT3UvhrT9iBfWzvS1du6_OjKhItW9dpXB5Ro6edoYrK-AWcwV8OdkopjG4eyyeb1KmKPIKaYJXeYVtaPPONGxRGRwUX3SYBNH/4r4/n91hskj5QziB1kZsWIZ37w/h9/h001.MsSv24n2UF4x6njyyngygrJv-vuicTkLStH9G5YtEJM" target="_blank" rel="noopener noreferrer nofollow"><span>Selia Hooten</span></a> and she is officially our very first intern. This is super exciting. She’ll be running <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpQYE8RIusqUvBbezVOx50XqXrE3_apM4vVpNWmcsdFi7ml6C2WXvq7VaQa2aXo_ux01UNKMGT8ma_UJ-PnKVCBAdgqcvqZhsuQAhK0jVJSLelAtdnBsjYvYiN3IAFaKyZahvpgmmtUg2q9nxXCmb5CMGGJUtq_1U9psiY1Otl4Ckbe6IqDgT19K2Y_MiPjBmS8L7Xz1AV4IE6OXLJ1VbcI0DBw2prhDiRe4TERGCEuC6YHFFLB4T5tMrMaTgVWmVVA/4r4/n91hskj5QziB1kZsWIZ37w/h10/h001.iw5q9ZJXGnpQuawaUXVMM6yDk18Xht_pzNDgPEXZEhA" target="_blank" rel="noopener noreferrer nofollow"><span>Garbage Day’s Instagram</span></a> for the summer so please head over there and say hi! And if there’s anything you want us to do with that page, let us know. </p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="50%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><i>The following is a paid ad. If you’re interested in advertising, email me at </i><span style="text-decoration:underline;"><i><a class="link" href="mailto:ryan@garbageday.email" target="_blank" rel="noopener noreferrer nofollow" clicktracking="off"><span>ryan@garbageday.email</span></a></i></span><i> and let’s talk. Thanks!</i></p></td></tr><tr><td id="keep-your-ssn-off-the-dark-web" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;"><h3 style="color:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;">Keep Your SSN Off the Dark Web</h3></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/79f74883-a2c1-4dcd-951b-87c0f6fe2ba1/1__2_.jpg?t=1780336408" alt="" height="auto" width="630" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><b>Every day, data brokers profit from your sensitive info — phone number, DOB, SSN — selling it to the highest bidder.</b> What happens then? </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Best case: companies target you with ads. Worst case: scammers and identity thieves breach those brokers, leaving your data vulnerable or on the dark web. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><b>It's time you check out </b><a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.GfCfFYCjlFsIxuyno160pNO48Kv_adGSQJ8hnIO9vlYt-lBRB9Ve-nAy33vuy1jNQI77bjttUy07UbHvcJoAJUCXRXPb5zgUfFxEq7SE2Q_BHshpBsZKt38FMjBiqfdkLFoGQv8W_H2QR_OPhMc7H_Chs9FU_cAI_AbPdUe6tyntVAt98_sw1oiPsWio2M_wqNtxq3NTwPtJ6aCHcVz8n4xs-FlDW79nLOLkq1nn7Xcl8GovpGfhhiEvD9tC4ka9YTu77XWypkAjzmWoZXZR-5vA2P63Mqr-Sm91Nn9SLIA/4r4/n91hskj5QziB1kZsWIZ37w/h11/h001.cfc988-yrslXHNxZWranSC3oGZ_rMrftDRsYLuOzKU0" target="_blank" rel="noopener noreferrer nofollow"><span>Incogni</span></a><b>. </b>It scrubs your personal data from the web, confronting the world’s data brokers on your behalf. And unlike other services, Incogni helps remove your sensitive information from all broker types, including those tricky People Search Sites. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><b>Help protect yourself from identity theft, spam calls, and health insurers raising your rates, with Incogni. Plus, just for Garbage Day readers: </b><a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.GfCfFYCjlFsIxuyno160pNO48Kv_adGSQJ8hnIO9vlYt-lBRB9Ve-nAy33vuy1jNQI77bjttUy07UbHvcJoAJUCXRXPb5zgUfFxEq7SE2Q_BHshpBsZKt38FMjBiqfdkLFoGQv8W_H2QR_OPhMc7H_Chs9FU_cAI_AbPdUe6tyntVAt98_sw1oiPsWio2M_wqNtxq3NTwPtJ6aCHcVz8n4xs-FlDW79nLOLkq1nn7Xdh68AI4XFsZ6dCSRa_fs80gllJU5dj-T4jLHSBiXSFLvkjMtbtaEN0I-rcgI1E1JI/4r4/n91hskj5QziB1kZsWIZ37w/h12/h001.yCCzVEUKuAxoJQ3hZM54mY9LphI3B3ocrLUn2y7W22U" target="_blank" rel="noopener noreferrer nofollow"><span><b>Get 55% off Incogni using code DAYDEAL</b></span></a><b>.</b></p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="50%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td id="a-cool-recipe" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">A Cool Recipe</h2></td></tr><tr><td align="center" valign="top" style="padding:15px 0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="dd" style="padding: 0;" bgcolor="transparent"><table width="100%" cellpadding="0" cellspacing="0" role="none" style="max-width:378px;margin:0 auto;" align="center"><tr><td class="q" style="padding: 0 0;"><a href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpbrTRH3EbsLaqiMUj2SHOtIdsyEyOMg4OejM48d4g08Q1iIEOqv_KChsKBhz0rZDKRwJvemiCnxKlnGGPu0wN1Y-8jx6dbxkYLAhOuv39G-jeDJxGS3mhcuAWjarxF-KeNrQ0s8quVCzEV3NouW0SdF2DvOUXA15JxOCu8yXkBBmq5k1aDqZ7MUHqtn3nv_XwJli3magGgflNBRKo0eoohfySUSHgYyN6E8g3LbP2jtpcLL5pJNN1bifw48Q4WTBmbivgCwlh-Egf6WRsVOtxaw/4r4/n91hskj5QziB1kZsWIZ37w/h13/h001.hCZS-a805ybq7-C0JXIitH9h6bomIdK-mv3q6ie0GOw" style="text-decoration:none;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td valign="top" align="right" valign="top" style="width:100%"><div style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div style="display:inline-block;width:100%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/logo.png", width="75" height="auto" loading="lazy" alt="" style:="border:0;width:75px;"/></div><div class="tok-heart" style="display:inline-block;width:100%;padding-top:90%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/heart.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div><div style="display:inline-block;width:100%"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/comment.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div><div style="display:inline-block;width:100%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/share.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div></div><div align="center" style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div class="tok-play" style="display:inline-block;width:100%;padding-top:300px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/play.png", width="75" height="auto" loading="lazy" alt="" style:="border:0;width:75px;"/></div></div><img width="378" height="" height="672" style="border:0;border-radius:5px 5px 0px 0px;width:100%;height:auto;max-width:378px;max-height:672px;display:block" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3f78a6c1-3432-469d-80ac-388f0193b045/ocBqAj5FUFQm7E4BEqEDg3fqICBXA9edEVXoGR_tplv-tiktokx-origin.image?t=1780330246"></td></tr><tr><td width="100%" align="center" style="width:100%;" bgcolor="#ff0050"><p style="color:white;"><strong>Watch now on TikTok</strong></p></td></tr><tr><td style="padding: 18px 20px 0;color:#161823;" valign="top" class="txt_social"><p><strong>@homemadewithgrace</strong></p></td></tr><tr><td style="padding: 10px 20px 15px; color: #000000;" valign="top" class="txt_social"><p>Peppermint Patties from mashed potatoes 1 cup of plain mashed potatoes 1 1/2-2 lbs of powdered sugar 1 1/2 tsp of peppermint extract D... See more</p></td></tr></table></a></td></tr></table></td></tr></table></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="50%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td id="the-ai-companies-are-ip-oing-which-" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">The AI Companies Are IPOing, Which Means It’s Time To Panic</h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Last week, I wrote about the eerie similarities between the dot com bubble and the current AI boom. Both were based on feverish speculation, the extremely short-sighted belief that a single feature of the internet is its own industry, and a desperate need to buy up some form of internet real estate. My argument for a while has been that some form of generative AI is here to stay and will continue to evolve, but standalone AI products and AI companies are almost certainly doomed to fail. This is basically what always happens — websites, digital media, crypto — and it almost always happens after a handful of the bubbly companies du jour decide to go public. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><i>The New York Times</i> <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpbz6P3E9vcWv_fwZpkSQ0yeZWBYV4hHnDPcXU1VsIcDaDhMue9FJQnS2u0Wkl2Mdqc_aIOlSxKph2Dw3DdZZRBhqvIgV-7idS-7MDfspN3wFdaMlXfgvG72vCe1oWcMOxbsoUX7n4r4YlAkxycXVkM7ne9WfnPCZu75gdpBw0ddC2V6ud0eGsBjHqmRLyHgB729r2hcRtFr0Evwe1JR_wMnliNEwXtNaoFvCZMfaDubU5m6YwGZYPxR6jWm5gt9K8YlTb1cY5iGod91x_yJfF9k/4r4/n91hskj5QziB1kZsWIZ37w/h14/h001.x1GWvR5k5MIvcdWCcaVtgrEV403a1fscUHrf6_KSEtw" target="_blank" rel="noopener noreferrer nofollow"><span>reported</span></a> today that Anthropic is eyeing an IPO for as soon as this year. Meanwhile, SpaceX has <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpRZT8twFJxY6NfVMZFae4m2FKTq4KAMNCZ-nJxnzodJITVGiJOS7pho9Fv1i0mKKYXgNzeDtobeNsP1AnhMnkj3AcLfK8GPrZGvtWDSUJ4XKKylXr4k7EY2ZWUoNUaYFmupceyE3Frid3lZp7RvVz4ecPlrIDsXFvLf8-oxiXi9jnhhZdejeSS6YN5vpE3g_0TyGNDe5YKLZ_3trvl-I3hyfPXAtZPX6jh7sPYED3_HUAhbjQirQu5ninXWYvI6WzA/4r4/n91hskj5QziB1kZsWIZ37w/h15/h001.GBSXS6kLuPLw5Z_yt4K5cGVDy3qo1WpFCWYGygbD-5g" target="_blank" rel="noopener noreferrer nofollow"><span>just rolled up</span></a> xAI and is eyeing an IPO of its own. No word <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpeV_phArHaMEcMDcuk_ICJD-3I76mBppQOqsyx2eQ5IYoq73te4P087IZk_gF2fhd4pXkmTXcWEkZIzkGVJoUnGSfRAdG02ykBCFJyihyj4sXApYj2AVmMW4zWogpW7bpv-WyYACv549JHLHpeNy2YX-zUop2Ld7HoRhOSWgukxOEJH3Pyvke7iNdzb1f19i9Xd9zcfWaQsmIxDhNkZ2DAguuCCb5gnJu1oEdAsYTePzYJ1gr6NEjf0o2xU10JFno0kV0Wy0ej5HzisecgshXd_LcpprdQ9xoJuSlPG9S4PB/4r4/n91hskj5QziB1kZsWIZ37w/h16/h001.c_0BL4Au3a4aaFru8tvcg0NNO11FLuSzvg50cqxuKew" target="_blank" rel="noopener noreferrer nofollow"><span>on OpenAI</span></a> filing for an IPO, but it’s clearly coming. As for how these IPOs will play out, well, here’s a shotgun blast of bad news from the AI world for you. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Bain & Co. has a survey out <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpdZaJmwJkgkqN5w2eIv3qzH5VkKtR7khus56nIRvKTUZn5NLDWkKZhD0IH3X1CRmZm0_cd9fewa7HHWld2bNv220g4Bk2eKBorfEBVXrXUAjRf7H77wG4nGw4CbsZspR4SRVdEN3-FnTi1SjWcjP6AwAGaYEJEOOmlhhridfbn2LF8xTCUtaDE-mNY1qfbBfY5wVHbXqfIZw7eahIlOkNnnHJDkZDrEfZHzyA0rgHwPVwXp7Mtr0rdb5-FCjBfvBgb4-uMnPBv28yYoR5YGK2pxhjAOCycbkyLyiUaDpz2MoUWV48Q5xZYAFG7LSAnkyHC0NoFEwL7EMQMEAJv3Ewv-5SghawLx7BOYmExLlOWB3/4r4/n91hskj5QziB1kZsWIZ37w/h17/h001.DaAYR8et6HAO4inL_-bijMYM5Dqj5lii09pKNDVnHsI" target="_blank" rel="noopener noreferrer nofollow"><span>revealing</span></a> that nearly half of AI companies with more than $100 million in revenue are basically not making enough money to exist. Michael Burry (<i>The Big Short</i> guy) is posting full-on red-string-corkboard diagrams <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001._-qCIiYyp6dD21H99lwa0nd5cj27pVzWC2NuZtcepUUIb4a5b0bpNcHpWWIPZLBs_bccguFyCK4VUYJunLXes9hfJ-0Tc8AYjLdvVtzary_ELzhPbQ0ltaYP28TNsJGOsHto8UdL8Yz1JBzutsGoYlJCnsTOm6fjMCI9KHU_syEul99DdlzAHHLpEtI2idlUocJQM7y98IYb5yzl_GTfFx0hApjkCZathrZWYaw2w2GhNkk_zrANY174PigBY4rQv65LM-6oMejDwD0eFnUfw7EKJQMg6mx_yPpayVRSGSE/4r4/n91hskj5QziB1kZsWIZ37w/h18/h001.BVo_I7wr8bEW5fsgmdAgLl85chJtcxum4XQb21bnM-M" target="_blank" rel="noopener noreferrer nofollow"><span>on X now</span></a>, claiming Nvidia’s balance sheet doesn’t make sense. And, finally, GitHub launched token-based billing and users <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001._-qCIiYyp6dD21H99lwa0gxGAzV0CUPwiaqqBdBvNzywuOdDkDaCl5MUKPGPdMBFXyxk7lmlgUgXSfLR7bhuC_78hzkgQRhdH-rt8KtN0w0DhOFWHdhi_N5Wd_9SJW-n1szzWw1fQflDTK0YmESultDewGkZgDuKd1-IotvwL5wspbNpy7pgimJA3n_S4ysPXm3Bi34K5GSf4HZVWszDdwlUQZiomv5Qb2Ty5ghZvYVIHzsJREIyBSkYH_OI0FC7Bgsg1YUkA3gLCQl2ke4EGgWMZ8e9nE2LFQ02qKeS_jc/4r4/n91hskj5QziB1kZsWIZ37w/h19/h001.l4jCirxf2wPYHtXo62RjrE9aYmiZqgFrZfhbFQTjKAc" target="_blank" rel="noopener noreferrer nofollow"><span>are burning</span></a> through their entire month’s budget after barely a full day of work. Oh wait, also, SoftBank CEO Masayoshi Son <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpRiya0SaGv1z8Rd-k2Dmx1V_KoXaSNzKTpQb2C-yCibB6-_m51tRfH0XIWBEW-xHD1zJVP8Eeee1nTxTlqdVMoEmU0sT1yj_ExEWuNOqZ2PrxRSEnGMaMbhqFvdF9lc1s8D8PlBxn5kt1rIRXdGmPvjpJ_EeI1kUKov5XlB2rfCGYtvLfzt7ctb6wRrEZJI7q4GjEpls8t_lkEK6hj2U5QaPHnFw9UACVgkXS34r7ZsYy_Bzs1kvuQIY9Vy4qxHAEBzdKdf4KgegYukfyNeQQEiagDvxyERX9h5EJjqIm01h/4r4/n91hskj5QziB1kZsWIZ37w/h20/h001._iTrhupzqRxIMjotx9D5ctiKsTJMVR1KXZyy3CKTdpM" target="_blank" rel="noopener noreferrer nofollow"><span>said today</span></a> that the AI boom is “50x bigger” than the dot-com bubble and that “there may be some correction, but that will be the best investment opportunity to me.” </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Buckle up, folks. </p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="50%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td id="why-did-kalshi-email-me-about-runni" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">Why Did Kalshi Email Me About Running An Ad In Garbage Day?</h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Here’s a little mystery for you. Back in March, a member of Kalshi’s “Growth” team reached out to Garbage Day, asking if we wanted to promote their <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.NMB18wTvet0Rxnv_cCX8dlAhUfMuRu0XAp7at3MfQb38NhmxmIm74sWMWvxj5iZ8b_zjcmtqBjad6jOjNlqUK1dAjcUj-Hd0pKMayN5GqHpBL8-oqJ7GGczNp6rJyYVdSXADx9QZmnoxLYDOUFq9k8ZoGODt4-eaiQGmWgUSqt5it6ZcYjFNBw0CP6L6xEmAXy-RwIUhg0txwGeMCL1gHf-rxKzppMtDyTkhvoDJAw9TcDotSqjX7Ah7QJF5aHODUlxet7LB9IoLcSYTRYMqkQ/4r4/n91hskj5QziB1kZsWIZ37w/h21/h001.k-ehGuV_DTEcFT4bl5SDxd-wl6YkyXm484LOgNLe_2w" target="_blank" rel="noopener noreferrer nofollow"><span>billion dollar college basketball bracket</span></a>. This was confusing for a few reasons! First, we almost never cover anything related to sports in this newsletter. Second, we’ve written quite a bit about how prediction markets are, by definition, evil. And, third, the spokesperson from Kalshi believed that the campaign would “align” with our audience. Brother, our audience doesn’t want us to even mention X, crypto, or AI, you think they’d want us to advertise Kalshi? </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> What I do know is that we weren’t the only ones Kalshi reached out to. As <i>The Wall Street Journal</i> <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpXjt7pCFxcZ4prWP2dTnCXVSWqO63_67uq49ApekPNFwOjt7gEuxO5p48suR1Y7ax0FJIlBA89YWST3qO-zRunTViBQ2P8eulAXp2ER6HLgZQV0NoUh0PvmNG6fUvhs8_KODSJDY-iCc-wXU5zCqnOGfeeYwhUh-FjIN_LFVa-qagrEZoHUwEXwi9DgRekbkFLQRZor7BjuzFaBy80Ro5WKsyZ8EORImzbGpXvdDcDDprt6NsCDHQx_Zj-xqzCqz6F4xuoVM0Lbyg-V-zqt7kC8XXirXT4xuwBQZaMMcJqW7bGWu93h6a-tA1cNUCwftWNzvA7fafhCOMABJ-prQhg0/4r4/n91hskj5QziB1kZsWIZ37w/h22/h001.rZZSTttHZ4CHmcrLj9KTyHpH3mzV-YCbRvBvmfU7ZSs" target="_blank" rel="noopener noreferrer nofollow"><span>reported</span></a> back in March, Kalshi has been doing a huge influencer marketing push this year. I’ve reached out to Kalshi several times over the last few months, hoping to get some more information about how we got put on the influencer list, but they haven’t responded. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> If you work at Kalshi and would like to talk to us about this, my Signal is <b>ryanbroderick.69420</b>. Excited to hear more about this! </p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="50%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td id="its-actually-very-weird-that-the-bu" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">It’s Actually Very Weird That TheBurntPeanut Is Doing Brand Collabs</h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> TheBurntPeanut is a VTuber — or PTuber — that uses a peanut avatar and is, at least in theory, very popular. Though, as we’ve <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpe1McpL1EdNErS546cDbqU3oVwVy8w8laEkjks93KPvY2NjbUb4fz5ICgd-MZhSinxS6onF8fmeqYZbRkk82pgmGs3E1g8XgCF6xjLYhFFOCOHaGTpT91i_P7r55IOrq0-tgcf5yLg385C4D7X6CfXoi0kMYYvHVYnIAxhhzzIL2pP9pHJ55ofrpizAsuI5Wm6UrpHpZIeOb-TL8UMp4WQwZgRkugTjO6TfmdFnXxHNbF_HFjvna5i3HXx_Hy4MH1HzVziCcjc3u_PyqiqiDZZ_c3-MFtylcLGr446AvKi_gxpqKnMRrfpSdJKVY-FRUdRtJEZu9OND9OdMN4uSlF2ZtOwZRUobfVZIRXgoGA67TiziMyx6FdNo1qV42jNleAxx41r_BmXBGVaraWVSHimXm6XasIUeBIykJ_LP8UBLil4qG-foc_FcH15HbRv-9-sbKTMX2q5tv7h8_jNPdDL0DSuVGgisXLxJF8jfiPNlnTVPhRxvO8TAGoCvfBEx0-6Vs0Te5jnJCsP_7DyV5Cz_rIENS320l32kfbMr8emY_m3bAHSEaa2R6sWHZwvzCGplWwPPg9c5nppZ7spRQC8mY9Ktya6V1mbYEZk3HWm1E6q5TTYzoh_aoDA9_niTHsJskqMrQJjU-bXpyfGH801ia5UWNngTJ48HwBnTjHF5GSuTjtrOJBZt8Hq3s4KOfiHNl00kpjXjnwlj_hSNeZqDXSJaYRfDbknJbou80C5DjGrwrNRLpweBEFaT_3x6ExA/4r4/n91hskj5QziB1kZsWIZ37w/h23/h001.6jeu_AlMhPCcs-hhH8JtzMe9pWk99_mNzJmZHqTfqCs" target="_blank" rel="noopener noreferrer nofollow"><span>written</span></a> before, his popularity is more than a little dubious. TheBurntPeanut is also, not to be too woke, kind of a mess! He has a regular segment on his stream called “Slur Saturday.” He’s also just extremely annoying. But that hasn’t stopped both AT&T and <i>Fortnite</i> partnering with him. </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6789e1c3-736b-4785-bceb-9fc771ee5479/Screenshot_2026-06-01_at_2.18.51_PM.png?t=1780337944" alt="" height="auto" width="630" style="display:block;width:100%;" border="0"/></td></tr><tr><td align="center" valign="top" class="t" style="width:630px; padding: 4px 0px 4px 0px;"><p>(What if we all just died?)</p></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> AT&T sponsored an esports tournament called <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.NkGKSBzAudxh9G5I4ey75l1fARYMXNKmUqRON8RcKzrnQH51xxTvgNi3QAIYciDKGLt_wAxjQZ5BcHPup0O2956Kp2aDBp6pDU_HryzNUuYuAM8VTcWBEHSHTgGp6qoptIhp0tfszPzjhwTBGrSZ8G9zOVuRgzUtJ-VsDhoADpcLLr2Z5Qv-QgYb-dFzfTam0MulxonfuoDIRBh6jAge8eWEV3lVbAc8iqbSeY_xswUBINn6M_1KXQDOV3wn7xpG/4r4/n91hskj5QziB1kZsWIZ37w/h24/h001.6bfmXYnYPr6QslFdK4-icdzSV-tVLu7n58za6UAjDho" target="_blank" rel="noopener noreferrer nofollow"><span>The </span></a><a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.NkGKSBzAudxh9G5I4ey75l1fARYMXNKmUqRON8RcKzrnQH51xxTvgNi3QAIYciDKGLt_wAxjQZ5BcHPup0O2956Kp2aDBp6pDU_HryzNUuYuAM8VTcWBEHSHTgGp6qoptIhp0tfszPzjhwTBGrSZ8G9zOVuRgzUtJ-VsDhoADpcLLr2Z5Qv-QgYb-dFzfTam3PPuh71tacA_G0wJNvZUWiqOeKjT5Ydk_x9wAls_XyrnBz83c0WlXc0dh8W53MCg/4r4/n91hskj5QziB1kZsWIZ37w/h25/h001.8T5mLrE15Sa-n2SXXfD5XvADgr_n_NxVWmvhPBk-_fQ" target="_blank" rel="noopener noreferrer nofollow"><span>Annihilator</span></a><a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.NkGKSBzAudxh9G5I4ey75l1fARYMXNKmUqRON8RcKzrnQH51xxTvgNi3QAIYciDKGLt_wAxjQZ5BcHPup0O2956Kp2aDBp6pDU_HryzNUuYuAM8VTcWBEHSHTgGp6qoptIhp0tfszPzjhwTBGrSZ8G9zOVuRgzUtJ-VsDhoADpcLLr2Z5Qv-QgYb-dFzfTamFhYGbQEp3CotCNmg31_e2kt117Bfo4EP88CcFk3x1nbobeRgxoCR9JgPmVrkwt2w/4r4/n91hskj5QziB1kZsWIZ37w/h26/h001.RPCn5xOSq2UwwyvUD1mSYV_iajrz1uNOvSu567KSI2o" target="_blank" rel="noopener noreferrer nofollow"><span> Cup</span></a> and then changed their X profile pic to TheBurntPeanut until people <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpcDTApxKS0tnxOV2DBn4mO2VWqfUpYiJAwzg9JKVBl0q6u_L2dkMFazmXa1Tqt-VtFlX58tqMqrTF7OSyDrJhZRpcB06csAxdWZl4QttpJessByNCJUKP3C02mEGeG7PGc-VAgGRJJP1d6Ef6nZkveDi8Ntm_fCG-4vfYovJzXeZtGHSYofJ55YaJSd5LaEKIU8LXiiiOwCtXERJiKu1842PiCgbIRlnV13Vbuf07owy2rHH-CYhN8B5qpbMy9MgDHXXqfDsaLCDHoJoplry_G40RihrPHNqETlDFP8LOQIBn5MwTf1ovSKMPf1SgKp_OFhlgw5eLIdodA8Jk2O8A_oWNe3ehHuqltU60XVF0odq/4r4/n91hskj5QziB1kZsWIZ37w/h27/h001.gsUKgg7UJsBDeadBbdkNPz6jt5VDRtmEitIpBmgt7Gk" target="_blank" rel="noopener noreferrer nofollow"><span>started complaining</span></a>. Their post calling out TheBurntPeanut’s fans, the “bungulators” (groan), is still up, though. And users are equally upset that TheBurntPeanut is <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpWzTzjFwuzGVd4U08J-NB-f0qhZGTEMFPYAAqluA92qH6bipdaB3PaHuRt_Iw7SYAi08V7nBWevOmGU7aG8GaIfSqbN-WXgsQHqNf3QJBsodPwQDKLGphgpBVjzmcQlxwdw1fic8viuXthcWibds1KqGt2-TK1S07woj90WNl18uiR4jtuLBSKR5deMtFVzOC9VNZxowjIsd6f-Lh6E59x5uHj-kg8IhJg6amhnOLjU_uSCJZmHprFSg2xBWZyfyh6BYTKbIuJb_5uwvio8_nQgi8oec19uMptkO6aN0VkmmdOBDAweSjzXuAnDtJAzqWp8IKeja5rdOUWwlvLJGIwMizsYpvMs2cTfD_CEB3ZD4/4r4/n91hskj5QziB1kZsWIZ37w/h28/h001.smfrkiraglTd0w4V-RMyLfJncmPShLZh4dQFz_MsJx8" target="_blank" rel="noopener noreferrer nofollow"><span>going to be added</span></a> to <i>Fornite</i> this week. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> Look, when this guy has a large-scale Dr. Disrespect moment, at least you can say you heard about it hear first. </p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="50%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td id="i-would-like-to-try-the-kool-aid-pi" class="dd" align="left" valign="top" style="color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">I Would Like To Try The Kool-Aid Pineapple Spears</h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> It’s summer, baby, so we are being inundated with dumb viral food trends. I don’t have enough data to back up the idea that idiotic food content is seasonal, but I fully intend to ask our researcher Adam about this. Last week, I wrote about <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpe1McpL1EdNErS546cDbqU3-_onwR6Ykxsy0TRXSHyhbaDS68qBv7A9IjGAqAFV1WLEV1ar0nzp2tZYbIscAscm3BBXUwTpcbYjSSfvGrqeFYEWThjV-cKIDCA9N73OwgeDXXw3PVh3k3w6IZymJrfnvb6iOJvCm4GfgQhDGYp537efRE9DDBS2NU_LaKAYHE11TmzpFuCAjA58T6ggm7mEWUbum1MK-xwyiMY-f_uKDUyreJPd06xa3GAIBYjl0ljYmg0APWMGZX6WS7FYcxFA1Q_IDJUxRS8dB3MPvuiUpxpASvEBYZENUq8Z4C7-lFx2yqvVCOFCOHbckonrX0an83CbgF8csfCEyxmgH07BHySbQBay5TSRm3W9n7sAa0q1o5mAYySiQrJfIouxJ0oYGBhvmPrfoX_UX6m6yezZXEj2Oj79_B0PR1AacPdl0Xkoq4iD8Xyw2qzU-LY4XvepH7otIm9x0m6f5GXkzpibHhQkqQrF42r-0YbLMk7jg5ePrqiJP0QlKmACkUpGpyn2RtMzwiE6DDZKL0xpxnJOaf0SEdVmiR8e9ga6i8ZREj0JhMDpQs9cO8R7UBzg-hKStelRCAAnnwoPLyyzfbin-AYU06oJo1qLxTcmrhCHE_UBek9Me78G6gniE01lHDHJNU5yjmNvM9PIXqAQo2cZ_c1A0iTrrHdbBCBDNIGN0-bQjyT15hk-EYKyQ_cGrJTqS-Y3uLhEEv2aQtKm0Gnciub9OF6oPKDhKYWjDkK2s1ytuFuBM1SUk7Nh2bn9WE8Cm6JxVPeUJLF7BALFNPZVz/4r4/n91hskj5QziB1kZsWIZ37w/h29/h001.-grHOErmLlEUfSS-bf9ZyxZAf2fCzdKO4Z61UvJ2qSE" target="_blank" rel="noopener noreferrer nofollow"><span>dot cakes</span></a>, which have taken over TikTok. Meanwhile, on apps like Instagram and X, Kool-Aid Pineapples are blowing up. </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> It is, as the name would imply, a big jar of Kool-Aid with pineapple chunks it in. And a lot of the Kool-Aid pineapple videos are filmed in parking lots, which makes me think this is actually a Facebook Marketplace phenomenon. If you’ve purchased one, let me know! One Kool-Aid pineapple video, in particular, has gone very viral because the teenage boy in it has one of the most remarkable accents I’ve ever heard in my life. Here’s <a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpQYE8RIusqUvBbezVOx50XoDwAmJSkb4mHfgFlVKdHgvJCYwrVRbbIrKwCJVdDxT29cGo7-fEjchnoYtacoopy7xk1tPoCWeDoCt5U1LjN0oa7WSZmGxJT0d908gnDTN0c7gSs0W42-YkXbnhgb9NcqAVaIwT5vLJYcHKq3O60Wr3MtAbxC-dip5fFpL3WZYEmvZIul0Z63LrL2VtMNxpcDu6GQqqEn9gq5Cs7KhyXrNdp9E62hCDUm34MpTma6NFw/4r4/n91hskj5QziB1kZsWIZ37w/h30/h001.iCLogYFIANqMi6a8gKwwSE7xPFvDos8nVk4zTLWKW9M" target="_blank" rel="noopener noreferrer nofollow"><span>an interview</span></a> with him. Apparently the kid’s name is Bubba Harrelson. And I believe he is saying, “that be tough, that be good.” </p></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px;" class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:100%;"><a href="https://elink835.www.garbageday.email/ss/c/u001.ZE3yp4K2Y6WBUz6JXxBv22QHbK5amMQchQnPECs_OWvXFHh0nhahq4VsECfHoy4hsYMyuqXjl_eX25otbx-6ErmMJn9ISTaS7sMQiGJJB_uIvZ5W24umR9oMGxMDWUFI_x53Idh4IJJ0bJtKsKF9NfWWO48KyMOkSUK1u3Nw9tSmb-uLxh2vYUZOoFTm_k3j5343xo327TVMsma56F0JHlv5AunRb9Ek4_JODj46pm3tcljZUgbqSHiZcKDQvjqaZ-UG7-pmLhJbvvN8Q8-_-0Nk5wai7tCb_FOGVdHM_nk/4r4/n91hskj5QziB1kZsWIZ37w/h31/h001.yzt0lR-BvV7K3RQ9G0p6IZKQYUSY7UdcwUOnVMmbgiY" style="text-decoration:none !important;"><img 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href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpaXByXz3KK1mAhywKBPj0MoU7WHcVJiQlZ4e2eEeVcNAys3OJRCmN3VVoUooiMBzhEFceBQChyxzf6MJuWN-Wb8kVplryzm3uAIcFhJuP6qvjdpOzXBhopDwQ_sDd4eRQHc4DrNlIYQg4oCibk-Bqag0p0DHOew8jEU2-xg45t-Avdx5op0FhYznFVy4p8lSaE-sJi4ufrZrez2g9m-_hzWQfFJWHpFxGjdkVbZo4SZg37bCOrXWYDSfvJ8XxEhL5BjdAyj7n3GjrcdkasXKbhZX_dfitszGe9Z79FKuaNMZkSrYi-L-zwnHXA_8SnuqJOPhz6cUG-UEsRqPkqieF-h7W9bT5y76nGEZ_UMe-0TI/4r4/n91hskj5QziB1kZsWIZ37w/h34/h001.sElAcapzWh5NpKqGhdQd8aMWSQh6U3MVA5w95d6Vy8A" target="_blank" rel="noopener noreferrer nofollow"><span>“Travis Scott’s Camp Worked With Alleged Smear Conspirators”</span></a></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><a class="link" href="https://elink835.www.garbageday.email/ss/c/u001.Qr6Ovh5taOidqUa5P-dRpWZ16l5olqVxfYTz74tYsMLfM4n7n5JEaLYp6mslktW_sFzH-f2SazNKGM7sd_bzmo5j-o8KB4lTMJg7yn6q2vXjgQzvwxFKL4CdEZ2LCeZl-I3buk2FhDP9T0utekOWMEus1aK8MczbyKxE2sOCo003X6XzimK7hU1-w7VkyW8vGQgFlWj2djP5GjTyxzDSTWx1DMi_MAAru58-EEPgZvpbiaFr5f137k35qnBPLKWF3PFpm6L8aHat-OJQ7BZyRlTF0zUIt9qtjJpGKjRAN66iAK8fWrBmYLOGpIidYacS/4r4/n91hskj5QziB1kZsWIZ37w/h35/h001.UBbHg1UnJ4oZZ-t7S5nV0WuSkXT4TGXEFAanhfmzkqM" target="_blank" rel="noopener noreferrer nofollow"><span>“Leaked Docs Claim Nick Shirley’s Rise To Fame Was A White House Op”</span></a></p></li></ul></div></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="50%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p 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